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The term "yuppie" first appeared in the 1980s to refer to a young urban professional who is wealthy, ambitious, and stylish. The phrase combines the words "youth" and "professional with ascension potential." Yuppies are frequently linked to the 1980s and 1990s consumerist society, when they lived affluent lives and indulged in upscale goods and services.
However, the term yuppie has evolved over time and now refers to a broader group of people who share certain characteristics and values. In 2023, a yuppie is someone who:
- Has a well-paying employment in the creative, tech, or finance industries and is in their 20s or 30s.
- Resides in a trendy urban neighborhood or a gentrified location with access to facilities for culture and social life.
- Favors sustainability, well-being, and personal development over money and status.
- Spends money on activities like travel, fitness, education, and entertainment rather than stuff.
- Demonstrates social responsibility by supporting initiatives that reflect their values and views.
- Is technologically aware and uses social media to display their thoughts and way of life.
Some examples of yuppies in 2023 are:
- A graphic designer who works remotely from a co-working space in Brooklyn and travels frequently to different countries for inspiration and fun.
- A software engineer who lives in a minimalist apartment in San Francisco and bikes to work every day. He practices meditation and yoga regularly and follows a vegan diet.
- A financial analyst who lives in a loft in London and enjoys going to art galleries, concerts and restaurants with her friends. She volunteers for a charity that helps refugees and donates to environmental organizations.
How can you spot a yuppie in 2023? Here are some clues:
- They dress comfortably but stylishly, expressing their tastes and personalities. People choose brands that are ethical and sustainable because they value quality over quantity.
- Whenever they go, they have a laptop, a smartphone, and a refillable water bottle. They manage their finances, health, travel, and leisure through applications and internet platforms.
- They have a wide range of friends, acquaintances, and professional connections from various spheres of life. They have an open mind and are worldly-curious.
- They never stop picking up new knowledge, interests, or languages. They read books, listen to podcasts, watch documentaries, and take online courses.
- They have a sense of assurance, optimism, and ambition. They are driven and tenacious in their pursuit of their dreams and goals.
In 2023, yuppies are more than just a demographic trend; they are a cultural phenomenon. They stand for a generation that values innovation, creativity, and purpose. They don't hesitate to question the current quo and forge their own course in life.
